Time warner Inc is a multi billion dollar media conglomerate. Time Warner is made up of various different divisions which consist of, Home Box Office, Time Inc., Turner Broadcasting System and Warner Bros. These media divisions then own different companies with in them. Turner Broadcasting System own numerous channels/media publishers such as CNN and NBC.
Time Warner also own the company Warner Bros. Warner Bros a worldwide business which operates in film, television and music Entertainment. Warner Bros has a chain of subsidiary companies which consist of; Warner Bros. Studios, Warner Bros. Pictures, Warner Bros. Interactive Entertainment, Warner Bros. Television, Warner Bros. Animation, Warner Home Video, New Line Cinema, TheWB.com, and DC Entertainment. Warner owns half of The CW Television Network. Within these subsidiary companies they own television channels and TV shows.
Time Warner use vertical integration in their business to maximise profit. The companies they own for example, Warner Bro's distribute the product. They also use smaller companies within the conglomerate to distribute the product, for example Warner Bro's owns Times magazine. Times magazine will promote the product in their magazine, therefore more people will know about the product.
Products
Time Warner own a host of many different media companies and products.
Films
Warner Bros-
The Hangover Trilogy
Harry Potter Films
Turner Broadcasting-
TV channels/series
Time warner own the subsidiary Turner Broadcasting. Turner Broadcasting owns the news channel CNN, Boomerang and Cartoon Network.
Warner Bros-
Friends
Big bang Theory
Joey
Newspaper/Magazine
Warner Bros has also seamlessly integrated DC Comics content into Warner Bros. DC comics print iconic superhero's such as Batman, Spiderman and Wonder woman.
Turner broadcasting-
Times newspaper
Warner Bros-
Looney Tunes magazines/comics
Tv programmes/series
Turner broadcasting- Family guy
Ben 10
Ed, Edd and Eddy
Warner Bros-
Looney Tunes,
The big bang Theory,
Friends
Music
As well as most other media products, Warner Bros also produce music. Warner Bros is the largest music conglomerate in the world and is the third largest global music producer in the world. Global icons such as Cher and Muse are signed to Warner Bros record label. Others include Michael Buble, Jason Derulo and Green Day. The biggest selling Warner Brothers film ever, is The Dark Knight making $533,345,358. It made $158,411,483 on its opening weekend.
The second biggest selling Warner Brothers film is The Dark Knight Rises, the sequel to the biggest selling Warner Brothers film. Making $488,139,099.
Other films in the top ten best selling Warner Brother films include, 5 Harry Potter films and The Hobbit.
Other products Time Warner own include IPC Media, which owns British fashion magazine Look, and they also own music magazine NME.
Operating Model
Warner Brothers is a fully integrated company. This means that they sell their products to other institutes such as sky. Friends first started on channel 4 in the UK, it then moved over to E4 and is now aired on Comedy Central. But since its popularity grew, larger companies like sky wanted to offer it to their customers.
Market Position
Warner Bros dominated the movie world in the year of 2013 by being at the top of the market position. Producing $5.03 billion dollars. In 2012 the Warner Bros. Pictures Group grossed 4.3 billion dollars at the worldwide box office. Overall, Disney is the largest conglomerate in the world, with Time warner in 3rd position.
Competition
One of the main rival companies would be Disney as Disney are at the top of the market position as they're making the most money. Viacom would be another major rival as they produce some of the same programmes as Warner Bros. For example, they own Comedy Central, which is a television channel that Friends is now distributed on.
CBS is also a rival channel for Warner Bros as they released a similar product called 'Chicago Hope' in the mid 90's, the same era as Friends. Chicago Hope is a programme about the lives of a group of people who work in a hospital. This programme was a major threat to Warner Bros as its similar to the programme Friends and was aired at a similar time to Friends.
Paramount is a big rival company for Warner Bros films. Paramount have directed big films such as the Shrek movies and the Transformers films, which have made big amounts of money, they have also made blockbuster films such as Forest Gump. Paramount's highest selling movie of all time is Titanic, making over $600,000,000 dollars. Which is nearly $70,000,000 more than Warner Bros highest selling film, The Dark Knight.
Major films that have clashed in the past have been, The Hangover (Warner Bros) and Transformers: Revenge of the Fallen. These were both released at the same time and are both hugely popular.
The graph shown above shows Time-warmers biggest competitors in the movie industry. The graph is showing that Time-warner is the biggest selling at the box office with a massive 22%. From the graph you can see that Sony is one of the main rivals, as they have 18% of the Gross Box office share. Viacom is in 3rd place, with Disney in joint 4th place.
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